Monday, October 30, 2006

Today's Ramble - 10/30/06

Today's ramble has to do with the idea that we may be living longer in terms of years. But, we are actually living less and less because we are giving up the things that really make for a good life. "If more and more of your time and attention and spirit is exhausted pursuing the things they (marketers) con you into believing you need -- bigger house, nicer car, fancier ring, higher limit credit cards, more pharmaceuticals, sleeker cell phone -- you can subtract that time from your living."

This quote (and concept) comes from columnist Brian W. Vaszily. See I encourage you to read his column. He has a strong background in marketing, and readily admits to having been a partner-in-crime. I give consumers more credit that Brian. However, the statistics on depression he cites are astounding. I am not surprised. Happiness research has shown that attempting to keep up with the Jones' and consistently failing (as one is destined to do), results in as much unhappiness as losing a spouse or job. The marketing machine is constantly bombarding us with a lifestyle that we can never achieve. The funny thing, and the part that I think is missing from Brian's commentary, is why people truly think and feel that being rich and having the lifestyle demonstrated by savvy marketers is the answer to their dreams. Why can't (most) people see that their real happiness is right in front of them and well within their means?

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