Tuesday, October 17, 2006

Today's Ramble - 10/17/06

Today's ramble has to do with the concept of miswant (see my link to Daniel Gilbert's website for details). The concept of miswanting has to do with our proven inability to predict how we will feel after a given event. Things do not always feel the way we expect them to feel. Even worse, we are unable to predict (with any accuracy) how an event will affect us in the long run. Our general overall happiness is affected by a multitude of events. So, it is nearly impossible for us to predict what events are leading to our happiness at any given time. Granted, this concept is cynical. Regardless, much research confirms it.

My question to you is, "why would you spend $40,000 for a luxury car with the expectation that it will make you happy, knowing that your ability to predict whether or not you will be happy after you buy it is in doubt"? It is likely that the outcome of your purchase will be overcome by the multitude of events that happen to you in subsequent days. How will you ever know if the car is making you happy when your level of happiness is equally affected by other things that happen to you day after day? Is the cost worth it? Think about it.....

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